KFC / DECLASSIFIED

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For more than 60 years, this 11 herbs&spices secret recipe was what made KFC so legendary. But exceptional circumstances call for exceptional actions. During the global pandemic, we’ve decided to reveal our most precious secret so people could stay home enjoying their own KFC.

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“Significant brands are the ones that will take risks in order to meet the evolving expectations of customers.” IDealogic Brand Lab.

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Role:
Conception / Copywriting / Art Direction

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2020